Toyota Melbourne City
Twostyle believes that a showroom should be an extension of a brand’s personality. Recently undergoing a complete styling transformation by the Twostyle team, Toyota Melbourne City – Elizabeth North now reflects its identity and core values of being an innovative organisation that serves diverse customers all across Melbourne.
The showroom was developed as a part of PDG’s Elizabeth North Stage 1 project, conveniently located a stone’s throw from Queen Victoria Market. For the Twostyle team, this commercial project consisted of styling various workspaces and communal sitting areas. The brief was to create a sophisticated feel with styling that allowed for solid integration whilst keeping functionality top of mind.
Creating a sleek, modern showroom where customers can walk in and immediately feel welcomed was of utmost importance to the team. Integrating warm tones of tan, beige and grey throughout the furnishings and finishes created a neutral space that is calm, relaxed and contemporary.
With accessibility and convenience top priority for the open-plan layout, Twostyle understood that it was necessary to keep decor to a minimum; focusing on the reduction of clutter in favour of statement furnishing that is functional and bold. Ultra-modern furniture by Schiavello elevates the space with an air of luxury and individuality – complementing Toyota’s exclusive and current range of vehicles.
With additional furnishing by Coco Republic and B2C Furniture , modern office chairs were positioned alongside sleek leather lounges to deliver a clean and comfortable feel that complemented the contrasting laminate flooring. The overall effect is one of openness and elegance, making it the perfect setting to purchase or peruse your next car.
The finished flagship showroom is practical, professional and timeless. Twostyle executed Toyota’s vision of creating a space that fosters collaborative corporate culture and exceptional customer experience.
With love,
Twostyle.